Content Marketing And Publishing
According to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement. Seventy percent say content marketing makes them feel closer to the sponsoring company, while 60 percent say that company content helps them make better product decisions. Think of this – what if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it?
We know a good content is the first shot that triggers marketing and advertising. A content goes a long way to make a reader hook to a website compelling him to read and asking him to go into the nitty gritty of a product the content is written upon. A compelling content allures the reader sometime to buy the product. But of course the purpose of content is not selling but rather informing the reader about a product, service or an organization. But content alone is not perfect tool for an effective marketing. Now every business finds competitors in the market not easy to compete with until and unless there is an effective marketing tool to rise above the dean. The first step to such marketing technique is content marketing.
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
What has given a boost to content marketing is the growing dependability on internet. To appeal to the eyes of the customers, content marketing is a directive device to communicate with the target audience providing them necessary information about products and prospects, without selling. It is a continuous marketing strategy far more effective and obvious than the traditional outputs. Instead of selling and pitching the products and services off to your customers, content marketing rather delivers information thus making the customers more intelligent. The main concept behind content marketing is if consistent and valuable information is provided to the customers, businesses are rewarded with their trust and confidence.
Content marketing is an effective technique these days and is more often used by big organizations to spread their product. With the advent of social media marketing sites, content marketing has found a boost. With almost all the companies using these sites to promote their services, even small businesses do stand a chance to complete the big fries.
Television advertising, magazine advertising and every other mode of traditional advertising have lost its touch to the present form of online marketing. With half of the world glued to computers and internet for most of the time it’s rather more obvious that the traditional world of marketing has relegated a back seat and smart marketers have switched onto the content marketing mode. With Content marketing, it is possible to create a marketing that is anticipated and expected and of course connecting. It is a far cry from the outdated interruption marketing. Most leaders and marketing experts have assured that content marketing isn’t just the future it’s the present too.